One of the biggest stumbling blocks for those indie authors who are just getting started is finding a way to reach readers amidst the millions of new titles introduced each year. According to Bowker, self-publishing grew 40 percent in 2018, topping over 1.6 million titles in the year.
When Paul Austin Ardoin launched the first Fenway Stevenson mystery novel, after he rang up sales to friends, colleagues, and family, revenues dropped to almost nothing. Determined to break through this impasse, Paul added another two books to the series and began to systematically find out what marketing techniques yielded the best results.
In this interview, he explains the approach he used to reach a $1000 per month revenue stream and his strategies for eventually becoming a full-time fiction writer.